Tarte's Glamazon 12 Hour Amazonian Lipstick

This year I set out replace all of my make up with natural,non toxic, safe products and Tarte was at the top of my list. From the moment I tried on this lipstck on (Whimsy), I knew that it was unlike any other lipstick I had ever tried before. The consitancy was rich and creamy but what impressed me the most was the pigment! It was bright and vibrant and really popped. I don't know about "12" hours but I did wear it at an 8 hour convention and by the end of the day after meals and all the color was still there. Had I not eaten (which I normally don't like eating with lipstick on) it probably would have been more obvious. Nevertheless it still looked like I had something on my lips. It's perfect for everyday use and I hightly recommend it even if it's your one splurge product for the month or the year at $26 it is quite the investing but oh so worth it!